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What is the eCommerce Experiment? If you search the Net for such terms as eCommerce, you will find enormous amount of information. Everybody is suddenly a guru and is willing to teach you for the small (did I said - small? sorry, my mistake) fee how to be a guru, too. And most of them are selling something. Here is a problem! You want to sell something too! You too want to start an online business of your own. But will it work? I mean - will it work for me and you and not for some guys from the success stories? And is it possible to learn all the necessary tips and tricks and to get the "hands-on" experience BEFORE you risk your money, or your time, which is the same? I hit this obstacle some time ago myself. I had a brilliant idea for the Web site (or I thought that I did, as later I learned that this particular idea was a time consuming disaster) and I was looking for some answers. How can I increase my web site traffic? The "gurus" suggested that I should move my site to the top ten search engine position - I still think that it is a good idea, but how can it be done? So I have spent a lot of time researching and DOING things, making sure that I know what to do to get maximum efficiency from each and every little detail. How to increase web site ranking and what are the pitfalls of starting an associate program? Why some techniques work and some don't and how to find out which of the attempts to improve web page ranking succeeded? (it is called web site visibility analysis and I ended up writing my own software to improve search ranking to make the web site performance analysis much easier. And then I came up with the idea of an eCommerce Experiment. We are going to show you how to create a Web Business right here on this site, using this same Web site as an example. Here you will find all the necessary explanations of what and why I am doing. So you will have, on one side, this Web site, right in front of you, working and generating a revenue stream, and on the other side, you will have detailed explanations on why particular things are done in particular way. Everything, every little step, is going to be documented and available for our visitors! Because you see, to become a successful ecommerce web site developer (and owner) you not only need to learn how to bring more traffic to web site or to learn tips and tricks of the online web site marketing... You also need to have a confidence. Otherwise you will probably never start. And you need to have experience (which is almost the same as confidence) because otherwise you will be repeating all the typical beginner's mistakes (you think I didn't repeat them? Hah!) That's what this site is about. First of all, this site contains information usefull for the "small folks". No large budget solutions, no corporate web strategies. Does it limit our choices? On my opinion - it does not. All we need to do is to consider free or inexpensive ways of building targeted web site traffic and making our web design efficient in converting visitors into customers FIRST. Then, the concept. This example (this particular site) is going to be about the ways to improve site traffic with the main focus on the now popular aggressive search engine positioning (when you create your own site, you will use your own topic, of course, like "fishing", or "taking care of cats" - anything). Also - as the seo (Search Engine Optimization) by itself is meaningless, it will be about making an online profit. I have already mentioned that, so I just want to make it clear. The eCommerce Experiment is about making a small profitable Web site IN FRONT OF YOU. I believe that from the point of view of a web developer, ecommerce is about traffic and conversion rate ONLY. Some time ago I had a different belief. It was costly ;) How are we going to make profit? By offering our own products or someone else's products - for a comission (it is called partner associate program). We might also participate in the two tier associate program - it pays not only when YOU are making a sale but also when someone that you had recruited makes a sale (a referral associate program). What exactly do we have to offer? Do I have my own goods? Yes. As the matter of fact I do. The search engine position optimization software that I mentioned above was created to help to boost web site traffic - and it does, successfully. But it can also be offered for sale! What if you are not a programmer and have no software to sell? Not a problem. The same technique is applicable to selling "do it yourself" guides, "secret fishing places of Arizona descert" books, and any other (meaningfull) staff you have that you want to share with the world. As the site evolved and the feedback had been collected - both from the visitors, sales and search engine monitoring tools, it became a valuable search engine optimization resource. At some point I moved the most valuable resources to the eBooks and they are also offered from the Web site as an additional merchandize. You can create and sell your own eBooks, using the same approach. In addition to creating the eCommerce Experiment Web site, we are going to focus on achieving the high ranking on search engine for each and every keyword we used. It should increase search engine traffic and hopefully - the profitability of a Web site. As this project was growing, we were making every little step of our seo strategy available online. Every search engine positioning tip that had been used was also documented and made available, on the same site. So the Web site now contains two sets of articles (two eBooks) - one with the theory, and one with the practical results of applying this theory. After you read the corresponding articles and eBooks, you will be able to do the same with your own site, bringing it to SE "top ten". Using the seo software that we have, the top 10 search engine position was achieved for many of the keywords the eCommerce Experiment Web site is targeting. Then the seo program was used to monitor the progress of our search engine optimization efforts. The results are presented on the Statistics page. There are little things that should be done for the site to work for you, but these things are usually not explained properly. For example, you have the eBook, software or something else to sell - how do you receive money? Well... You will find this and many other answers on this site. When you are done reading articles on this site, you will know how to turn any idea, dream or hobby of yours into the profitable Internet project. In the same time, you will be saved from the need to go through the humiliation of the "first Internet project" yourself, you do not need to do all the typical mistakes and you don't need to "enjoy" the logical concequences of these mistakes. You will be walked through the experience, step by step. To warn you in advance - it is NOT a "get rich fast" technology. There is some work involved, and there will be no six digit numbers, especially at the beginning. But... Imagine, that using this technology you can put up a site generating modest $15 - $200 per month (it is a reasonable estimation). Will it be a lot of work? No. Something between two days and one month, depending on the size of your project. And then you will have this revenue stream for a LONG period of time, growing slowly, while you are working on the next site...
All contents of this site is provided strictly on the AS IS basis. The author should not be held responsible for any negative effects that may result from reading or applying the information or using software provided here. The author does not make any medical, financial or other claims - all statements are author's opinions ONLY. Use your own judgment. |
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