eCommerce Experiment Creating a small profitable Web site

SEO ranking Utility for the Webmaster Perform the theme based seo to improve web page ranking and boost web site traffic
Order page Main page Do it in 9 days Theory Replacer Utility Links, Contact	Replacer Download. Disclaimer. About. Install. Register. Replace blocks of text inside tags in files with selected extensions in a specified folder. Replacer: how to. Find out how search engines rank your page on every of your keyword combinations. Complete description file Find keywords with low number of competing sites (supply) and high demand. Combine results in one file. Get keywords from competitors. Download FREE version Download Full version Disclaimer The Replacer software is distributed AS IS. The author is NOT responsible for any results - you download and use it AT UOUR OWN RISK. Also it is recommended to make backup copies of the files you are going to modify, especially until you are familiar with the software. Important warning Increased number of online viruses forced Search Engines developers to take measures against any activities they think are suspicious. We cannot guarantee, that at some point in future Replacer will fail to pass thier test. Right now we use the "Pause between requests", that you can set to 1 - 100 seconds, to trick the SE into thinking that requests are sent by human. Unfortunately, it also make things slower. In future we plan to use more elaborated techniques, but still, we cannot guarantee that the program will always work. So far (2005), it is its 6th year on the market. About the Replacer Utility The Replacer Utility provides all you with all functionality you need to successfully perform a search engine position optimization of your Web site. New features are added often. For now the Replacer can automate the following tasks for you: Replace any text BETWEEN replacer-specific tags for all files in the selected directory (with subdirectories). Very useful when you need to change navigation bars or something like this (Yes, you can do it using stylesheets. But Search Engines do not like stylesheets, so it's your choice). Perform the web site visibility analysis. Visit one or more of the Search Engines of your choice and find out what is the rating of your Web site for each keyword combination that you specified. Try to do it manually and you will see why Replacer is a MUST. Visit Overture search term suggestion tool to find out how high is the DEMAND for the keywords you are planning to use. It means - how many people performed a search for this keyword. Targeting keywords with low supply and high demand will improve site traffic signifficantly. Get keywords suggested by the Overture for all your "initial" keywords. This way you can start say, with "hypnosis" and end up with the list of most popular combinations that include this word, like "learn hypnosis", "hypnotic seduction"... Visit the Search Engine of your choice to find out how high the SUPPLY of the keywords from your list is. It means - how many pages are "out there" competing with you for this keyword. Run a search on all SE you specified in your Replacer description file and grab keywords from the first N pages for all results. It means - steal KEYWORDS from your competitors. Installation. Download the Replacer archive. Unzip it in the directory where you want this program to resign. Some programs that you can download from this site can work together. If you want (strongly recommended) this kind of functionality to be available, you should create a common folder, called (recommended) S_PROJECTS, and to unzip all software in this folder. The sub-folders will be created for you automatically. When specifying options in your Winzip software, make sure that all subdirectories (subfolders) are restored. Usually it is the default setting for the WinZip. Installation is complete. On 20-May-2003, the S.Projects changed the passwords for all the software. If you have purchased the software before this date, we strongly advice you to make a backup copy of the entire folder, prior to re-downloading. Uninstallation. Delete the folder containing the Replacer. Registration If you choose to register the Replacer, you will need to enter the password (provided by e.mail after the registration) into the registration prompt. Replace operations with tags The following is an example of a task where the Replacer can be very useful. You have a Web site. You have a copy of it on your local disk of course, and you want to make some changes. For example, you want to replace the table that looks like: Neural Networks software Stock Trading Software NLP, Hypnosis and Personal Power with the following one: Neural Networks software Stock Trading Software NLP, Hypnosis and Personal Power Assuming that this is the main navigation table of your site, you will have two copies of it in every HTML file - one at the top of file and one at the bottom. Replacing it in all 198 files that you have can be time consuming, especially if it is done every time you add or change links (once a week?). With the Replacer you can create the Replacer-specific tag around your navigation table, that will look something like that: <!-- replacer_this_is_nav_table --> ... <!-- /replacer_this_is_nav_table --> When the replacer finds this construction, it will find the this_is_nav_table variable it its database and insert whatever text is associated with it between the opening and closing tags. What is the Replacer database? Technically, not a database. It is a text file that contains names of variables and the text associated with them, so let's call it a description file. For example: <!-- replacer_this_is_nav_table --> Hello! Good buy! <!-- /replacer_this_is_nav_table --> Also we need to list file extensions - we do not want to replace something in the GIF files by accident! To do it we place the mandatory first line (it can me multiline) in the description file: <!-- extensions --> htm; html<!-- /extensions --> It is important that the <!-- replacer_this_is_nav_table --> is positioned at the beginning of a new line of a description file: Here you can take a look at the sample search and replace description file or to take a look at the one that comes with the Replacer archive. Additionally, for your convenience, lines beginning with // (double forward slash) are ignored by Replacer, so OUTSIDE Replacer tags you can place comments. In a sample description file above, we used commented lines to make the file more readable, by placing them between Replacer descriptions: <!-- replacer_this_is_nav_table --> Hello! Good buy! <!-- /replacer_this_is_nav_table --> // --- This is a comment <!-- replacer_this_is_another_table --> Hi! Buy! <!-- /replacer_this_is_another_table --> Replace: How to The main screen of a Replacer looks like this: The Source File field is for the description file and the Target Directory field is for the directory that contains files to be modified. Search Engines Rankings When you do aggressive search engine positioning it is very important to know how high your web site is ranked by the Search Engines. Ideally you want to be able to find out on which of the SE result page is your web site located - if it is there at all ;) To do it by hand you need to perform the following series of operations: For each keyword combination (for example from the META KEYWORDS of your Web page) perform the search in each of the SE you are trying to position your site with. If your site is not on the first results page - click on the second, wait until it opens and check if your link is there. And so on - for each SE, for each keyword combination and for each page - until you found your link or until you give up. The Replacer utility can do it for you. Take a look at the sample output of web site performance analysis that I did for one of the sites of mine. First, it will provide you with the positions (page numbers) for all your keyword combinations. The list is unsorted, as all SE are presented in one table. If the page was not found, the 100 is assigned as the number of page. Then (scroll down) you have separate sorted lists for each SE that you specified. You can specify your own list of the SE of course. With this tool you can change your site, re-submit and easily find out what is the effect of changes (keep in mind that site must be re-indexed by the SE. If you want to do it fast, consider paying for listings. For example, AltaVista will re-index your site daily during the 6 month for about 30 dollars). The Search Engines Position dialog is shown at the next picture: The "Description file" is a file that contains strings to be sent to the Search Engines. The following is an entire file that I used to produce the sample output mentioned above. Also notice that the Overture lines are in slightly different format - if the word Overture is in angle brackets, it is ignored by SE ranking tool as it is used for the SE keyword optimization tool. To create a description for Overture that can be used by SE ranking tool, simply follow guidelines below. To learn more about the Overture in angle brackets, see the chapter on SE keyword optimization. The first line in description file contains the name of the Search Engine as it will appear in the program's output file ( sample output). The second line is more interesting. Here is how it was created. First I started the Web Browser and went to Google. Then I performed a search for the (quoted as I only need exact combinations) sample text, like "nlp hypnosis". Then I clicked the page 2. The reason for going to page 2 is that the default URL for page 1 sometimes is simplified - the page number is not there. In case of Google the URL of the page 2 looks like this: http://google.com/search?q=%22nlp+hypnosis%22&hl=en&start=10&sa=N I then replaced the start=10 with start=0 and bingo - it gives us the first page: http://google.com/search?q=%22nlp+hypnosis%22&hl=en&start=0&sa=N Now we need to edit the URL. First, replace the start=0 or start=10 with the <counter> (no spaces inside). Then replace the nlp+hypnosis with the (again - no spaces between the <and the keyword): <keyword> What does it mean? The <counter> will be replaced by the program with the current page number it wants to retrieve. And the keyword will be replaced with the list of our keywords separated with the "+" (that's how it is done in Google - the "+" is a separator - see the URLs above). The third line of the SE description is used by the SE keyword optimization tool. For the SE positioning tool you can put anything in there. The "Results file" is for the output. It will be overwritten every time, so if you want to keep the previous file, rename it. The "Pages" edit box is for the number of pages you want to scan. I used 5, as most of the time people do not search pass the 5th page of search results. You cannot go over 20. The next field is for the list of keyword combinations separated with commas. Words inside the keyword combination are separated with spaces. Finally, you need to know what to look for in the SE results page. I specified the "nlp4dummies" page as it is part of the URL of the site and it is rather unique. If I wanted to search for my other site, I would use the full URL. Note that the entire search results page is searched for this text, including links and so on. Not just the visible text. Complete description file As the description file is very important, let's take a look at it again. First of all, it is a small text file, that you need to have on your disk, where the Replacer can find it (the Replacer can remember the last path you provided). It is also a problem sometimes, as Search Engines are from time to time changing their format, so you will have to go there, look at the code and update the description.var accordingly. Don't worry, it happens once every few months, not every day. The editing can be done using a simple text editor (a notepad) and it is a mater of minutes - but you need to know HTML. On the other hand, if you do not know HTML, you will have to learn it, or how are you going to improve your site's rating with SEs? The following is a complete text of a DESCRIPTION.VAR, that is probably already obsolete. The code is blue, while my comments are black. Also note that your Browser will probably wrap the string, so if you want to see the "intact" file, click here: Google This is the name of a search engine, as you will see it in the reports that Replacer generates. http://google.com/search?q=%22<keyword>%22&hl=en&start=<counter>&sa=N The string we need to feed to SE, where <keyword> should be replaced with the string you are searching for, and <counter> is the record number (0 for the first result page, 10 for the second and so on). This string is copied from the SE (in this case - Google). Results <b>1</b> - <b>*<b> The first page with results contains something like Results 1-10 of 199. We need to replace 10 with *, because if there are only 5 results, the search for "1 - 10" will return nothing. Then, using this string, the Replacer will be able to find out how many pages (of your competitors) are there with this particular keyword. <br><font color="#008000"><end> - </end> The page with results contains list of (usually 10) sites. Sometimes they use fancy formating, while all we need is to get the URL of the target page. The first part of this string contains a pattern for the "before the URL", and the second part (the one between <end> and </end>) is for the pattern "immediately after". For example, consider <font color=red>ecommerce.snowcron.com</font> Here we can search for <font color=red> and </font>, correspondingly. Same for the AltaVista: AltaVista http://www.altavista.com/cgi-bin/query?pg=q&what=web&q=%22<keyword>%22&stq=<counter> Submit web pages with Express Inclusion">We found http://jump.altavista.com/trans.go?urltext=<end>&</end> Overture is special, as we only analyze the DEMAND using this SE. If you want, you can use another block for the Overture, but only this one should come in the angle brackets. <Overture> Name for the reports that Replacer generates. http://inventory.overture.com/d/searchinventory/suggestion?term=<keyword> The search string <main><td><font face="verdana,sans-serif" size=2 color=E8E8E8><b>* </main><number><td><font face="verdana,sans-serif" size=1>* </number><keyword><font face="verdana,sans-serif" size=1 color=#000000></keyword> The answer, that Overture produces, is a table, first column containing a number (demand), and second - a suggested keyword. This string contains patterns to parce this table (patterns between <supply> and </supply> and <demand> - </demand>), while the pattern between <main> and </main> is for the information that war returned before the table, for the "main" keyword. none Ranking the keywords It is possible to use the Replacer Utility to find out what the supply and demand for the keyword combination (I will call them keywords but they are phrases like "learn hypnosis") is. By the Supply I mean how many pages are available through the particular search engine and by Demand - how many people are looking for this keyword. Supply To find out what the supply is, we run a query on the Search Engine (like Google). The only thing to keep in mind - we need the SE that shows the "total pages found" or something like that. In the se_pos_dsc.txt file you will find a sample description for the Replacer. Let's say we are planning to use the Google. The Replacer always uses the topmost SE for Supply, so if you want to use another SE, move its description to the top of the list. Perform any search on Google and take a look at the HTML code of the page with results. Find the number of result pages. It will be something like (plus HTML tags) "Results 1-10 of about 2300". We need to specify the search template for this page. In the Google case it will be: Results <b>1</b> - <b>*<b> You can see that the "*" replaced the part that can vary. Demand To find a demand we use Overture Search Term Suggestion Tool. It will return the number of times particular keyword was used to search the Overture during the last month. Find the "Overture in angle brackets" block in the se_pos_dsc.txt file (you can save this file under the different name). The second line describes the template for the query and you should already be familiar with it from the previous chapter (finding SE ranking for your site). The third line contains 3 templates, yet still it is one line. First of all, the Overture returns the demand for the keyword we provided. This is what the "main" template is for. Then it returns suggested keywords and the demand for them. That's what the "keyword" and "number" template is for. If you check the "Get additional keywords from Overture" the program will add the suggested keywords to your list of keywords. Combine results in one file. Use the "Combine" feature to generate a table containing the results from both keyword ranking and site ranking tools. Before running it make sure both files that you are going to use as an input were generated using the same list of keywords. Get keywords from competitors. This feature will allow you to run search on all SE you specified in your description file and for all results on the first N pages to grab keywords from the KEYWORDS meta tag. This will give you a large list of keywords that you can feed to the Keyword Ranking tool. Note that many, if not most of the keywords that you get this way will not be relevant to your site's topic - remove what you do not like before continuing. Additional note As was mentioned at the beginning of this tutorial, if the SE does not allow frequent requests, we can use pause between requests. To fine-tune the pause (as you want it to be as short as possible), you can use the temp_se_page.htm page, created by Replacer. This page contains a copy of the HTML page returned by SE. If, after a dozen requests it still contain meaningfull text, the pause is large enough, or perhaps, this particular SE does not use frequency analysis. If, however, the page contains a warning, that the SE cannot process your request, the pause should be increased. The End. Download FREE version Download Full version Building a Small Profitable Web Site FREE course in 5 E.mails Replacer Utility. Find keywords with high demand and low competition. Get your web site ranking analysis for all your keywords. Grab ideas for optimized meta tags from top ten sites of your competitors. Replace text inside tags in entire directory. Link to us and make 20% commissions through our affiliate program	Free intros:

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Terminology explained and FAQ: creating affiliate web page Affililiate program is the first and the easiest way of making an online profit. seo ranking To achieve high SE ranking is relatively easy. On this site you will find some important tips. making affiliate web site "Affiliate" means that you are selling someone else's goods for a comission. start an associate program You can easily start an associate program with many of the online companies. For this site, just as an example, we have selected Amazon. all about affiliate programs In two words: you will get fraction of what you could if you were selling your own staff. theme based seo This is a rather advanced concept, according to which the SE first combines all your pages together, and then is trying to figure out what the site is about and what keywords are relevant. ecommerce web developer You can become one, it is not difficult at all. increase my web site traffic There are few "standart" ways of increasing traffic to a web site, all of them are using knowlege of how the SE thinks. top ten search engine position As we will show at this site, it is possible to move your site to top ten position in any SE. increase web site ranking Increasing the web site ranking means that SE thinks, that YOUR site is more relevant (for a given keyword) then other sites. starting an associate program When you start an associate program, you often find yourself tempted to put on your site all links of all companies - DON't. You will do much better if you work with a single company, at least until you become comfortable. improve web page ranking To improve your web page ranking, consider cross-linking from other pages, from your and other sites. web site visibility analysis How visible is your web site? How high is it ranked with SEs? What to do to make SE list you in top ten (the first page with search results), and how to make sure the visitor will choose your link out of the "top ten"? web site performance analysis There are few usefull numbers, like a conversion rate: how many customets out of 100 actually do a purchase? improve search ranking Search Engines ranking can be easily improved. As a mater of fact, sometimes it can make all the difference between success and failure of the eBusiness. affiliate partner and associate program links Note, that when you place links to other sites on your page, it can either increase or decrease your SE rankings. Make sure you understand the themes in SEO and select affiliate parthers accordingly. improve web site traffic After you do first steps in improving your web site traffic, you need to ask yourself, if people are buying your merchandize, or are they just coming and leaving. ecommerce web site developer You can become one. eCommerce is an exciting area, and it does not mater what your special skills or knowleges are - you can try to sell it online. more traffic to web site Traffic... The web site can get that much of it from SE, then some more from the site's "social network", but then you will have to think about making your site "sticky", so that people keep coming back. online web site marketing Think about it - before going online, the Amazone had been a simple bookstore. improve site traffic On this site we will discuss building site traffic, so that you will get all the skills you need to start. aggressive search engine positioning This concept is based on knowing the weak points of Search Engines, and on systematically misusing them. Works fine though. seo optimization We need to think the way SE does, in order to perform an optimization of our Web site HTML code for better SE rankings. targeted web site traffic Here, "targeted" means "relevant". We need to bring not an abstract "traffic", but people who are interested in our goods. Not ones that came here by mistake. affiliate web design If you use affiliate program, it means that your web site has to work as a magnet for potential customers. Particualrly, the web site design is important, so that the site does not repell people. partner associate program As a "partner" or "associate", you need to create a site, containing interesting and valuable information about someone else's goods (that you are offering for a comission), so that people want to buy them. In the same time they should want to come back to your site - we will teach you what it takes. two tier associate program The first tier is your site. If you sell something, you get comission. The second tier is someone else's site, provided that YOU had referred this someone to the same affiliate program. If that site sells something, you get a sub-comission. referral associate program When you refer affiliate to an affiliate program, often you get part of their comissions. search engine position optimization On this site you will get both the information and tools to perform an optimization of a search engine position of your site. boost web site traffic It is possible to boost the traffic, using few approaches. But before doing it, make sure site is designed to sell, otherwise you will loose all potential clients. search engine positioning assistance There are companies that offer an assistance in SE positioning. I would suggest that you spend some time on learning the subject, and become an expert yourself. search engine optimization resource There are many resources online about optimizing your web site for better search engine position. search engine optimization links Links that you place on your web pages are an important part of your search engine optimization strategy. Make sure you read and understand corresponting chapter in our tutorial. high ranking on search engine By the way, one of the most popular page in the Internet is the "Sorry, your web browser does not support frames". Which gives us a lot to think about, as no one is probably searching for this keywords. increase search engine traffic The only sure (not to mention - free) way is to learn how things work in the world of SE optimization. seo strategy The SEO strategy should become part of your web design from the very beginning. It affects all areas, from the topic (why create web site that no one will visit?) to the way you draw tables. seo promotion There are many tools to automate promotion in terms of SEO ranking. I personally use only Google's "suggest a page", without spending time and money on third-party promotion tools. If your web site is designed properly, it will soon be listed by every major SE. If not - promotion tools will not help. search engine positioning tip The most important tip is to create a web site with the search engine in mind. That's right. The SE will be the first, and the most valued visitor. top 10 search engine position We did it for this site, and as we did it in our tutorials, "in front of you", you can do the same with your own site. seo program We recommend our own product, called Replacer. However, it will help, only if you follow all the rules of the SEO game. search engine optimization To perform site optimization for search engines, make sure you know what you are doing. There is no easy way, or at least, no easy and inexpensive one. more traffic to my web site The more traffic you bring to a web site, the better. However, you also need to focus on sales, not just on traffic. cool web site design "Cool" usually means inefficient. Of course, there are exceptions. web site design strategy The best strategy you can use for web site design, is to make sure both humans and SEs are comfortable with your creation. web site design tip The first and the most important tip: understand the concept of theme based web site design, and use it as a method. web site design idea The best way to get a fresh idea of the web site design, is to browse other sites, respecting the (C) of course. web site design concept The concept behind any design that has to do with eCommerce, is the same - bring traffic, and make sure people stay on the site until they are ready to make a purchase. On this site we will teach you how. content design site web From the concept, the design of the web site usually follows. Check out our Do it yourself in 9 days guide. web site development planning When you do web site development, you need to start it with some basic planning of course, but unless you are doing something REALLY big, the planning only means the basic understanding of what has to be done. design and market my web site After your web site is created (we assume you created it according to the rules outlined in our guides), you need to submit it to at least one major SE. That's it. The "market" part should happen by itself, at least if you did it right. targeted web site design The web site design should reflect the mindset of a targeted group of people. Just think about creating a perfect eCommerce site in pink color palette - it just wouldn't work! meta tag optimizer The Replacer web site optimization utility can give you an extensive list of keywords your site should target. search engine optimization help There are articles on this web site, about the search engine optimization. It is not that difficult, but can be time consuming, especially when you do it by hand. associate program software You will find some ideas and some results of our experiments with affiliate programs. basic search engine positioning After the experiment, we found that the absolute MUST is Google. The Ask is becoming more popular now, but most people use Google. Also, the SEs are exchanging the information, which is good - you list in one, and get listed in few. seo web design It is quite a challenge to create a web site that humans can read easily and SE can index without problems. seo strategy For now, the rules of this game are simple. They are outlined in the article about SEO on this site. marketing online meta tag Some SEs are ignoring meta tags, but most of them use the meta info TOGETHER with some other site information. We will show you how. search engine positioning and seo It is not difficult to bring your site to top ten, even in such a giant as Google. On this site you will find some information on how to do it. search engine optimization and seo The easiest way is to do SEO using some king of automated tool. The Replacer is one of them, and it does well. Check the SE ratings of this site. more traffic to my web site By the way, there are different kings of visitors. You don't want "tire kickers", as they only waste the bandwidth. So do not use unrelated keywords, unless you have a good reason. traffic on web site It is important to know where the traffic comes from, and what the visitor does, after he arrives. If your main page has 10000000 hits a day, and the rest of pages have 0, you probably are not doing a good job in convincing people. Check the links on NLP and persuasion, to get better. web site traffic tracking monitoring On the other hand, you probably don't need all the traffic info in the world. You can find a better use for your time. ecommerce america There are people from other countries, who have credit cards, too. Do not assume that only americans can visit your site. affiliate partner associate program links Check the links. Just keep in mind, that it is safer to deal with "recognized" companies, even if they offer less.

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